So, in 2012, Doc decided to close down his nonprofit organization. He cried.
He didn't want to walk away from The Layman Group, but by late Spring he was physically & emotionally drained after spending over four years trying to shape it into something sustainable. The same night he tearfully decided to close it down, he stumbled on his next passion. He wanted to produce an interview web series. For the next few months, he worked a few not-so-small creative gigs, and saved up the money to get his new idea off the ground.
He called his new project, On Beauty with Doc Waller. It changed a lot for him.
He started to realize that his natural craving for creative pursuit didn't have to exist in the classically artistic world; one he'd been dedicated to since 2001. He found an undiscovered passion for connecting with individuals on a more pragmatic, human level. Producing the series opened up new perspective on how he could deposit something good into the world.
The series created a little helpful buzz.
Although not a massive production, On Beauty caught the eye of a few creative communities who reached out and asked Doc to share with their audiences. And sure, Doc, being a theatre vet, had been on many stages over his life by this point, but now, he wasn't playing a character or performing. He was speaking in front of designers, business owners, and entrepreneurs...as himself. His ideas. His perspective. He, unknowingly, was being introduced to a new environment he would shape his ambitions around. This was the only bug that bit him harder than the theatre bug.
Shortly after, Doc made one last appearance in the theatre world.
He was cast in FLY (a story about the Tuskegee Airmen) by Theatrical Outfit of Atlanta. Doc received glowing reviews for his performance, and the cast won the Suzi Award for Best Ensemble. But Doc's focus had already been transfixed in another direction. He wanted to explore building a company around that same feeling he had while speaking and inspiring audiences on stage as himself. He moved back to his home state of Alabama, and begin working on that company.
Since then, it's taken many versions, many names, and many restart buttons.
Since 2013, Doc's pushed through multiple layers of "almost, but not quite" wrapped around his core desire to create community, promote constructive development, and foster people's ambition and personal identity. For instance, Getting Antigravity, Becoming Possible, and Honor The Day are all past versions/iterations of this endeavor Doc has had to graduate from. The process has been one massive (yet, necessary) experiment; testing ideas, creating endless amounts of content, gathering feedback, and completely scratching multiple frameworks he thought fit his objective best. Now, after relocating back to Atlanta in 2017, he's found the right platform for his vision in the shape and body of...Doc & Company.